Industry Partners
A powerful way to strengthen your key account relationships
If your company provides products or services to the veterinary industry, PawsTime messages-on-hold programs are a powerful way to attract, nurture and retain key account relationships by helping them successfully market their own practices—and your products.
A growing number of savvy pharmaceutical, pet food, pet insurance and other companies serving animal hospitals purchase our monthly PawdCast or Feline-only PawdCast for their key accounts. In exchange for this sponsorship, the practice dedicates a specific number of their on-hold messages each month to promoting your products to their pet-owner clients.
It’s like having your company’s rep in the hospital at all times. And it’s a win-win for you and the veterinary practices you serve.
How You And Your Clients Benefit From PawsTime Messages On Hold
When you sponsor a customized PawsTime PawdCast for a key account, you and your clients earn an impressive return on your investment:
- You build loyalty and goodwill among your most important customers by providing a unique promotional item with real business value
- You strengthen your relationship with key accounts by helping their practices to thrive
- The more clients you enroll, the more “air time” you get about your products and promotions
- You boost your brand recognition among pet owners with customized on-hold messages from a practice they trust
- You get custom messages about special promotions, reward programs, new products, etc., that play whenever callers are placed on hold
- Your clients optimize their bottom line with an industry-leading message-on-hold system at no cost to them
- Your clients get a powerful tool to market their practices by educating pet owners about how to best care for their pets—including your products’ role in that care
How a Sponsored PawsTime PawdCast Works
We make it simple:
- Purchase an initial sponsorship of our monthly PawdCast or Feline-only PawdCast for your key account(s)
- Choose 2 spots per quarter about your products that your client rotates into their on-hold playlist (we have a comprehensive library of product spots from which you can choose). You can also give us new products to create spots about products or promotions
- We work directly with your client to produce their custom PawdCast messages-on-hold playlist. As soon as they install the hardware they begin playing the current month’s core messages and the sponsored spots, then we work with them to create their custom script
- We notify you 60 days prior to the expiration of the sponsorship
- You have the option of renewing the sponsorship for an additional 6 or 12 months
Notably, nearly 98% of clients whose sponsorships are not renewed stay in the program at their expense—a testament to the PawdCast’s effectiveness and value (and many continue to play their initial sponsor’s spots).
We Do The Work. You And Your Clients Reap The Rewards
One of the best things about sponsoring a PawsTime PawdCast or Feline-only PawdCast for a key account is that we do all the work. You can count on our experienced team of marketing professionals, writers, voice-over talent and production experts to handle every detail—from scriptwriting and hardware management to uploading and updating messages. And your client’s PawdCast can be up and running in just days.
It’s a full-service, concierge approach that’s unparalleled in this industry, and gets rave reviews from the practices we serve. Check out what some of our clients have to say.
Partner With PawsTime For Great Marketing ROI
If you’re ready to help your key accounts be even more successful and happy with your relationship, let’s talk about how PawsTime can make it happen with the veterinary industry’s leading customized messages-on-hold system. Give us a call or email us today!