How telephone hold time can produce big-time value for your veterinary practice
If you’re not using your telephone hold time to educate and connect with pet owners, you’re missing out on a huge opportunity to build your practice, strengthen your relationships with clients, and help ensure healthier pets—even when you’re not in the exam room.
As experts in messages on hold exclusively for the veterinary industry, at PawsTime we know that telephone hold time—when done right—delivers all these benefits, and more. In fact, when practices partner with us, our services have consistently been shown to:
- Strengthen clients’ loyalty to the practice
- Improve compliance with pet-care recommendations
- Educate and motivate clients to make better pet-care decisions
- Increase referrals from friends and family
- Enhance awareness of and trust in the practices’ expertise
- Free staff to focus on the clients at the front desk
- Engage and entertain callers while they’re on hold, ensuring they feel valued
- Boost revenue and optimize the practice’s bottom line
But what about texting and online scheduling? While these new technologies can be an effective complement to the telephone for the segment of your clients who choose to use them, phone calls remain the preferred way that pet owners communicate with your hospital.
And research confirms it—which makes on-hold messaging a more vital marketing and practice management tool than ever. Here’s a closer look at why.
Why silence isn’t golden
when your clients are on hold
Phone calls remain the primary way pet owners communicate with your practice. And there’s more telephone on-hold time in veterinary practices than you may realize. A recent industry survey* revealed:
- No matter how efficient your front desk is, the average on-hold time in a veterinary practice is 2 minutes
- A two-doctor practice averages 125 calls per day—which can add up to 20-plus hours of on-hold time per month!
If you’re filling that time with staticky radio, unpopular music, generic or out-of-date messages, or (gasp!) silence, you’re squandering an invaluable marketing opportunity—not to mention your clients’ valuable time.
When you partner with PawsTime, we’ll help you leverage that time—with a remarkably easy, effective and affordable way to connect with pet owners while they wait on hold.